Swarovski Products and History

A Brief History of Swarovski

Swarovski Swan Figurine
Swarovski Swan Figurine

Since his company’s founding in 1895, Daniel Swarovski led the world in crafting crystal jewellery that impressed just as much as other types of gems. An electric cutting machine was created by Daniel to improve the accuracy of each crystal cut which revolutionized the product line and raised the interest level in affordable crystal-based jewellery.

The Daniel Swarovski Corporation continues 120 years later in this tradition with crystals often still being the basis of many of their jewellery pieces that the company produces today. The family is still involved in the day-to-day operations of the business. Their goal is to be the #1 jewellery and accessories brand globally.

Popularity of Swarovski

Over the years, their jewellery has been seen in movies like “Breakfast at Tiffany’s” and “Diamonds are a Girl’s Best Friend”. The new opalescent appearance of Swarovski jewellery produced in the 1950s further extended the interest and popularity of their products.

The extensive jewellery range includes a Men’s collection, wedding & engagement rings, necklaces, pendants, earrings, bracelets, jewellery sets, and special collections. The brand has also been extended out to offer watches, accessories, decorations, and gift items too.

Community and Environmentally Focused

Swarovski Mouse Figurine
Swarovski Mouse Figurine

Sustainable jewellery production while giving proper consideration to the local communities and their environment has always been a serious concern to the company. Environmentally responsible production ensures fair working practices and support for local people.

Jonathans is an exclusive Swarovski dealer in Grande Prairie.

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